Serene

What is Serene?

Serene is an AI-powered platform designed to identify and support customers who may be in vulnerable situations. It uses advanced technology to understand customer needs and provide tailored assistance. The platform offers two key features: SereneID and SereneScore. SereneID profiles and segments customers based on the Financial Conduct Authority's (FCA) key drivers of vulnerability. By analyzing transactional data, it detects early signs of emerging vulnerabilities. SereneScore, on the other hand, uses predictive modeling to forecast customers' vulnerability trajectories, helping businesses anticipate changing needs and optimize their support strategies.

Benefits

Serene offers several benefits for both businesses and customers. For businesses, it provides unparalleled visibility into customer needs, enabling them to stay ahead of risks and focus resources where they matter most. This can lead to improved customer satisfaction, reduced risk of non-performing loans, and better collections outcomes. For customers, Serene offers personalized and empathetic support, helping them navigate financial distress and access responsible credit.

Use Cases

Serene's applications are wide-ranging. It can be used to optimize affordability and risk assessments in consumer credit, increase access to responsible credit, and minimize the risk of non-performing loans. It can also help prevent arrears and improve collections outcomes by identifying at-risk borrowers early and engaging them with tailored support.

Vibes

Users of Serene have reported feeling understood and supported by the platform. Neha, a copywriter, shared that Serene made her feel like the calm was shaped around her. Raghav, a founder, felt that the app understood him and gave him exactly what he needed. These testimonials highlight the platform's ability to provide personalized and meaningful support to its users.

Additional Information

Serene has been recognized by S&P Global for its fresh and differentiated approach to identifying and supporting vulnerable customers. This recognition marks a significant milestone for Serene and signals its potential as it scales its impact across the financial services sector. Serene is proud to be supported by a growing number of leading organizations. For those interested in transforming their approach to safeguarding vulnerable customers, Serene invites them to get in touch to learn more about how the platform can help identify, understand, and support customers in need.