inPowered

inPowered is an innovative artificial intelligence platform designed to enhance business outcomes through content marketing and native advertising. Established in 2014 by Peyman and Pirouz Nilforoush, the platform empowers brands and agencies to maximize their advertising ROI by integrating AI and machine learning. By connecting directly with demand-side platforms (DSPs) and native advertising channels, inPowered optimizes campaign performance across critical metrics such as engagement, leads, conversions, and return on ad spend (ROAS). The platform's advanced features include AI-generated creative content, custom bidding models, and audience-free targeting, all of which contribute to significantly boosting native advertising performance by up to 300%.

inPowered's AI-generated creative content leverages proprietary engagement data to produce optimal native ad variations that are tailored to maximize key performance indicators (KPIs). Custom AI bidding models are trained on impression-level and engagement data to ensure maximum media efficiency for each campaign. Additionally, audience-free targeting predicts high-performing impressions without relying on traditional audience targeting methods, making campaigns future-proof against the loss of third-party cookies. The platform's multi-channel integration capability ensures seamless optimization across major DSPs and native advertising platforms.