GEO Optimizer

The GEO Optimizer, also known as the Generative Engine Optimization toolkit, is a tool designed to help websites become visible and understandable to artificial intelligence AI search engines. These AI search engines include popular ones like ChatGPT, Perplexity, Claude, and Gemini. The tool focuses on the technical setup of a website, not on changing the words on the pages. This is because if AI crawlers cannot find and read the website's information, changing the text won't make a difference.

Benefits

The GEO Optimizer helps make sure that AI search engines can find and read your website. This is important because these AI engines provide direct answers to users and show where they found the information. If a website isn't optimized for these AI search engines, it might not be seen by them, even if it appears high in results on regular search engines. The tool also checks your website against 42 different methods based on research. It looks at important areas like your site's Robots.txt file, which tells crawlers what they can and cannot access, and Schema JSON-LD, which helps search engines understand your content better. It gives your site a score out of 100, showing how well it is set up for AI search engines. Scores are grouped into categories like Excellent, Good, Foundation, and Critical. The tool also provides specific suggestions on how to improve your score. Additionally, it offers a Citability Score that measures the quality of your content based on factors like how often you use quotes, statistics, and cite your sources.

Use Cases

This tool can automatically create important files for your website, such as robots.txt, llms.txt, schema, and meta tags, if they are missing. It is easy to install and use with simple commands. You can get a report of your website's audit in different formats, including easy-to-read text, detailed JSON, or even HTML reports. It can also be used with tools like GitHub Actions to automatically check your website's optimization score and stop updates if the score is too low. This means it can be part of your regular website update process. The GEO Optimizer can also work with AI assistants like Claude and Cursor, allowing you to ask them to check and fix your website's optimization. For those who like to build things themselves, it offers a Python API for custom use and can be extended with new checks.

Vibes

The GEO Optimizer provides a dynamic badge that can be shown on your project's main page to display its optimization score. The color of the badge changes based on the score, giving a quick visual cue of the website's AI readiness.