Aptitude

Aptitude is an innovative AI research tool designed to revolutionize how companies understand their customers. It serves as a bridge between traditional qualitative research methods and modern automation needs, primarily targeting market researchers, user researchers, and product managers. The platform combines artificial intelligence with sophisticated interview techniques to gather, analyze, and synthesize customer feedback and insights in a way that was previously impossible at scale.

Aptitude is an AI-powered platform that enables companies to conduct and analyze customer conversations at scale, combining the depth of interviews with the reach of surveys. It features AI-moderated interviews, customizable research studies, and automated insight synthesis to help businesses better understand their customers through qualitative and quantitative feedback.

Highlights:

• Revolutionizes customer understanding with AI-driven research
• Combines depth of interviews with reach of surveys
• Automates insight synthesis from customer conversations
• Significantly reduces time and effort in research
• Provides real-time qualitative and quantitative insights

Key Features:

• AI-Moderated Interviews
• Customizable Research Design
• Automated Insight Analysis
• Scale and Speed
• Real-time Insights

Benefits:

• Reduces time and effort in customer research
• Enables reaching a broader audience
• Provides actionable insights in real-time
• Facilitates deeper understanding of customer needs
• Supports faster decision-making

Use Cases:

• Concept Testing
• Churn Analysis
• Marketing Research
• User Research
• Ethnographic Research