Spott

Spott is a platform that helps businesses create interactive content like images, catalogs, and videos. The goal is to make content more interesting for people, which can lead to better results for the business.

Benefits

Spott makes content more personal by adding information that visitors can choose to see. This means people are more likely to find the content useful. It also makes the experience of looking at content more fun, keeping people on the site longer and encouraging them to come back. Spott helps businesses collect contact information from interested visitors through features like sign-ups for newsletters or product reservations. It also helps people buy things right away when they see something they like in the content, potentially increasing the amount of money spent per order.

Use Cases

Businesses can use Spott to add interactive elements to their content. This could involve highlighting specific products in an image or video, allowing customers to learn more or even buy them directly. For example, a car company could let people take a virtual test drive, or a clothing brand could allow instant purchases from a catalog. The platform is designed to be easy to use, with steps to upload content, add interactive features, and then share it.

Vibes

Companies like SAPO have used Spott to create successful shoppable content for advertisers. Multipharma also saw an increase in website traffic from interactive ads without spending more on advertising.