Spiral

Spiral is an AI writing partner designed to help content creators, marketers, copywriters, and founders produce high-quality content. Unlike other AI tools, Spiral focuses on good taste, using natural rhythm, concrete details, and clear language. It avoids making things up, using AI-isms, or asking rhetorical questions, ensuring clarity and impact. Spiral interviews you to clarify your thinking and captures what you actually mean. It shows you multiple angles, such as benefit-driven, creative, and productivity-focused, so you can pick the direction that resonates and then refine it to perfection. Spiral is grounded in your files and context, pulling from your material to ensure accuracy and relevance.

Spiral can match your writing style by learning from examples of your writing, your brand's voice, or your favorite writers. This feature is deeply integrated into the writing experience, ensuring a consistent brand voice across all content.

Spiral offers different plans to suit various needs. The Personal plan costs $25 per month and includes 50 writing sessions, private workspaces, and unlimited messages and drafts per session. The Teams plan costs $35 per month per seat and includes 100 sessions per seat per month, shared workspaces across team members, and is perfect for teams and agencies. Additionally, you can get the Every bundle for full access to Spiral along with all of Every's other AI apps.

Spiral is designed to handle short-form content, landing page copy, presentations, and essays. It is built for anything longer than small copy snippets where you need a writing partner, not just a text generator. Spiral is used internally at Every, where it has racked up millions of impressions on published content. Early access users use it for everything from social posts to technical documentation.

A session in Spiral is one writing project or chat. Inside each session, you get unlimited messages and drafts, and you can go back and forth as much as you need to get it right. On the Personal plan, you get 50 sessions, or 50 different writing projects per month. Most users don't hit the limit, but if you do, you can purchase an additional 50 sessions, which roll over each month if you don't use them all.

Spiral is a writing partner that makes sure it really understands what you're trying to say. It asks questions to figure out your intent, presents multiple drafts simultaneously so you can explore options, and has opinions about good writing informed by Every's editorial taste. The conversation comes first—you work with Spiral to figure out your message, and it helps you write it.