Sona

Sona is a powerful tool designed to help businesses bridge the gap between data and action. It integrates website engagement, intent, and go-to-market data directly into your CRM. This integration allows sales and marketing teams to make informed decisions, prioritize efforts, and ultimately drive more revenue. Sona's advanced features help identify net-new leads, qualify them based on their fit with your Ideal Customer Profile (ICP), and engage them with timely and relevant communications. By leveraging intent data and AI-powered insights, Sona enables businesses to understand buyer intent, engagement levels, and predictive buying stages. This holistic view allows for more personalized and effective marketing and sales strategies. Sona's unified profiles provide a comprehensive understanding of account and buyer needs, ensuring that marketing and sales efforts are tailored to each prospect's journey. With Sona, businesses can create auto-updating audiences to power omnichannel campaigns and set up destinations to auto-sync data with go-to-market tools. This seamless integration ensures that all teams have access to clean, actionable data without the need for APIs or CSVs. Sona's platform is designed to be user-friendly and easy to set up. After installing the Sona pixel on your website and connecting your CRM and messaging platforms, you can start capturing and engaging new leads in minutes. Sona's advanced integration with HubSpot and support for a range of other CRMs make it a versatile tool for businesses of all sizes. With Sona, businesses can identify website visitors at both the account and person levels, assess their fit with the ICP, and predict their buying stage. This information is crucial for enhancing marketing and sales engagement strategies. By leveraging intent data and AI-powered insights, businesses can prioritize sales and marketing efforts with campaigns tailored to each prospect's journey. Sona's unified profiles provide a holistic view of account and buyer activity, enabling precise insights to tailor marketing and sales strategies. Additionally, Sona allows businesses to quickly create and deploy audiences at both the account and contact level using intent signals, buying stages, CRM attributes, and more, without needing SQL skills. Sona's platform is designed to empower the entire organization with clean, actionable data. By setting up destinations and auto-syncing data with go-to-market tools, businesses can ensure that all teams have access to the information they need to drive growth and revenue. Sona's advanced features and seamless integration make it a valuable tool for businesses looking to optimize their marketing and sales efforts. With Sona, businesses can identify net-new leads, qualify them based on their fit with the ICP, and engage them with timely and relevant communications. This holistic approach ensures that marketing and sales efforts are tailored to each prospect's journey, ultimately driving more revenue and growth. Sona's platform is designed to be user-friendly and easy to set up. After installing the Sona pixel on your website and connecting your CRM and messaging platforms, businesses can start capturing and engaging new leads in minutes. Sona's advanced integration with HubSpot and support for a range of other CRMs make it a versatile tool for businesses of all sizes. With Sona, businesses can identify website visitors at both the account and person levels, assess their fit with the ICP, and predict their buying stage. This information is crucial for enhancing marketing and sales engagement strategies. By leveraging intent data and AI-powered insights, businesses can prioritize sales and marketing efforts with campaigns tailored to each prospect's journey. Sona's unified profiles provide a holistic view of account and buyer activity, enabling precise insights to tailor marketing and sales strategies. Additionally, Sona allows businesses to quickly create and deploy audiences at both the account and contact level using intent signals, buying stages, CRM attributes, and more, without needing SQL skills. Sona's platform is designed to empower the entire organization with clean, actionable data. By setting up destinations and auto-syncing data with go-to-market tools, businesses can ensure that all teams have access to the information they need to drive growth and revenue. Sona's advanced features and seamless integration make it a valuable tool for businesses looking to optimize their marketing and sales efforts. With Sona, businesses can identify net-new leads, qualify them based on their fit with the ICP, and engage them with timely and relevant communications. This holistic approach ensures that marketing and sales efforts are tailored to each prospect's journey, ultimately driving more revenue and growth.