Ray3 AI

What is Ray3 AI?

Ray3 AI is a groundbreaking video model developed by Luma AI, designed to act as a creative partner for filmmakers, advertisers, and game developers. Available on the Dream Machine platform, Ray3 enables users to quickly transform ideas into high-quality, cinematic videos that meet professional production standards. Unlike traditional video models, Ray3 is equipped with advanced reasoning capabilities, allowing it to understand and refine creative instructions on the fly.

Benefits

Multimodal Reasoning System

Ray3's unique intelligence is tailored for creative work, enabling it to reason in visuals and concepts. This allows users to give precise instructions and achieve coherent, high-quality videos with consistent characters, natural scenes, and accurate physics.

Native HDR Generation

Ray3 is the first model to produce video in true 10-, 12-, and 16-bit High Dynamic Range (HDR) ACES2065-1 EXR format. This feature provides deep color and exposure controls, making it suitable for high-end film and advertising pipelines.

Draft Mode for Iteration

With Draft Mode, Ray3 can produce test videos up to 10 times faster than usual. Creators can quickly generate a wide range of options, select the best ones, and polish them into cinematic 4K quality HDR while maintaining the creative vision.

Native 1080p Generations

Ray3's architecture is designed to produce crisp, detailed 1080p video natively. For projects requiring even more polish, Ray3 includes a neural upscaler that cleanly upscales the output to 4K without introducing blur or motion artifacts, meeting broadcast and studio production standards.

Powerful Controls

Ray3 enhances familiar tools like Image-to-Video, Keyframes, Extend, and Loop, making them smarter and more precise. This opens up new styles and workflows for a wide range of creative projects.

Use Cases

Filmmaking

Ray3 empowers filmmakers to quickly transform their ideas into high-quality, cinematic videos. Its advanced reasoning capabilities and native HDR generation make it suitable for professional film production.

Advertising

Advertisers can use Ray3 to create personalized and agile advertising content. Its ability to produce high-quality videos quickly makes it ideal for campaigns that require rapid iteration and high production standards.

Game Development

Game developers can leverage Ray3 to create detailed and immersive video content. Its native 1080p generation and neural upscaling capabilities ensure that the content meets the technical requirements of modern gaming.

Strategic Partnerships

Adobe Partnership

Adobe and Luma AI are partnering to bring Ray3 directly into the Adobe Firefly app. Starting today, Ray3 will be available globally in the Firefly Video module, with Adobe offering unlimited Ray3 generations for the first 14 days to customers on a paid Firefly or Creative Cloud Pro plan.

Dentsu Digital Collaboration

Dentsu Digital, a leading integrated digital firm in Japan, is collaborating with Luma AI to bring Ray3-powered, AI-accelerated advertising to Japan. As the sole launch partner in the market, Dentsu Digital will integrate Ray3 into its production pipelines to enhance personalization, agility, and storytelling power.

HUMAIN Create in the MENA Region

HUMAIN Create is bringing Ray3 to creators and enterprises in the MENA region, delivering AI content generation that is grounded in Middle Eastern and Islamic culture, values, history, and heritage.

Creative Leaders Adoption

Creative leaders like Monks, Galeria, and Strawberry Frog are adopting Ray3, reflecting market confidence in the model and its immediate impact across industries where creativity meets scale.

About Luma AI

Luma AI is building a multimodal general intelligence that can generate, understand, and operate in the physical world. Its flagship platform, Dream Machine, enables creatives everywhere to generate professional-grade video and images, and now powers creation for over 30 million users. Luma AI's models are utilized by top entertainment studios, ad agencies, and technology leaders, including Adobe and AWS, and are available via subscription or API. The company is backed by Andreessen Horowitz, AWS, AMD, NVIDIA, Amplify Partners, Matrix Partners, and angels from across the technology and entertainment space.