Prism by Calibrated Intelligence

Prism by Calibrated Intelligence is a tool designed to help Amazon sellers manage their advertising more effectively. It works by analyzing advertising accounts to find ways to stop wasting money on ads that do not perform well.

Benefits

Prism helps users save money by quickly finding and stopping wasteful spending. It uses artificial intelligence that explains why it suggests certain changes, so users understand the reasoning. This means users can see why a bid might need to be lowered or why a keyword should be paused. The tool also keeps an eye on accounts constantly, alerting users to problems like sudden increases in ad costs or running out of budget. It makes the process of improving ad campaigns faster, allowing teams to make more helpful changes each week. Prism guides users through a clear system to help them focus on the most important tasks first. For safety, users can approve changes before they are made, and there is an option to undo any change for up to 7 days.

Use Cases

Prism can be used by Amazon sellers who want to improve their ad performance. It offers a way for sellers to start using it on their own quickly. Agencies can also use Prism with guidance on how to set it up for their clients. The tool is built by people who have experience with Amazon's systems.

Pricing (ONLY include if available)

Prism has a free option and several paid plans that range from $29 to $449 per month. There is a 50% discount for the first year, which ends on March 31. The paid plans offer more features like processing multiple campaigns automatically, higher spending limits, and more control over automation. The pricing is a set monthly fee, not based on how much is spent on ads, which helps avoid unexpected costs.

Vibes (ONLY include if available)

Unlike many other tools that keep their methods secret, Prism is open about why it makes recommendations and provides a confidence score. It also offers continuous monitoring and a structured system for managing ad accounts, which some other tools do not provide. The clear monthly pricing is also different from tools that charge a percentage of ad spending.

Additional Information (ONLY include if available)

Users can start using Prism for free by connecting their Amazon accounts securely. The tool uses strong encryption and follows security standards to protect user data. Each account's data is kept separate.