Munin: The Customer Platform for the Agentic Era

Overview

Munin is a comprehensive customer platform designed for the "agentic" era, integrating CRM, Knowledge Base (KB), Content Management System (CMS), Outreach, Conversations, and Analytics into a single, unified system. Built on a Model Context Protocol (MCP)-first architecture, Munin allows AI agents to perform work across shared tools and data while ensuring human teams set guardrails, approve actions, and intervene where necessary.

Core Philosophy: One Backend, Two Doorways

Munin unifies six distinct modules—CRM, KB, CMS, Outreach, Conversations, and Analytics—onto a single backend, utilizing one Postgres schema, one identity model, and one MCP endpoint. This architecture ensures that both the dashboard and AI agents operate on the same product data, eliminating the fragmentation of parallel systems.

The Two Doorways

1. From Customers:Customers interact via four channels: Email, Widget Chat, SMS, and Voice. These messages flow into the unified system.
2. From Operators:Internal teams and AI agents (such as Claude, Gemini, ChatGPT, Cursor, or custom runners) access the platform through the MCP endpoint (mcp.getmunin.com) to execute workflows, review drafts, and manage operations.

Platform Modules

1. CRM (Customer Relationship Management)

Manages contacts, companies, deals, pipelines, segments, and activities. It includes built-in merge proposals and consent controls. The CRM serves as a shared customer context that other workflows read from and update.*Key Capabilities:Contact management, deal pipelines, activity logging.*MCP Tools:crmcreatecontact, crmfindcontact, crmlogactivity, and 27+ more.

2. Knowledge Base (KB)

Provides spaces for markdown documents with version history, audience scoping, and hybrid search capabilities. This layer allows agents to search for information while humans retain the ability to review and curate content.*Key Capabilities:Versioned documents, audience scoping, hybrid search.*MCP Tools:kbsearch, kbcreatedocument, kbrestore_version, and 14+ more.

3. Content Management System (CMS)

Handles structured content including collections, entries, locales, assets, scheduled publishing, and delivery APIs. It is designed for teams requiring more than just documentation and drafts.*Key Capabilities:Collections, multi-locale support, asset management, scheduled publishing.*MCP Tools:cmscreatecollection, cmscreateentry, cmspublishentry, and 25+ more.

4. Outreach

Facilitates approval-first outbound campaigns built from CRM segments. Agents can draft proposals, which are then subject to human approval and compliance checks before execution.*Key Capabilities:Campaign creation, compliance checks, human-in-the-loop approval.*MCP Tools:outreachcreatecampaign, outreachlistproposals, outreachproposeinitial, and 6+ more.

5. Conversations

Offers shared inbox workflows for email, widget chat, SMS, and voice. Features include assignment, handover, claims, topics, and shared context from the KB and CRM behind every thread.*Key Capabilities:Multi-channel support, thread handover, shared context.*MCP Tools:convsendmessage, convsearchmessages, convrequesthandover, and 27+ more.

6. Analytics

Provides privacy-first page-view and search tracking. It monitors traffic sources, top subjects, and contact journeys, providing engagement signals that other workflows can read and act upon.*Key Capabilities:Privacy-first tracking, traffic analysis, contact journey mapping.*MCP Tools:analyticscreatetracker, analyticslisttrackers, analyticsexportevents, and 14+ more.

The MCP Architecture

The entire platform is exposed behind a single MCP endpoint (mcp.getmunin.com). Every workflow is available as an MCP tool, allowing clients to bring their own AI models (Claude, ChatGPT, Cursor, OpenAI Agents SDK, etc.) to interact with the data.

Security and Access Control

• Scoped Access:Access is enforced at the tool layer, not bolted on at the edge. It supports scoped OAuth for user-authorized agents and admin or channel-bound API keys for operational flows.
• Auditability:Every MCP tool call and control-plane mutation is audited. Audit logs are queryable within the dashboard and via API.

Human-in-the-Loop Workflow

Munin emphasizes that agents propose, but humans decide. The platform offers multiple operating modes:*Autonomous:For low-risk workflows.*Escalation:For tasks requiring immediate human attention.*Reviewable Drafts:For higher-risk actions (e.g., outreach proposals, content publishing) where agents create drafts for human approval.

Features supporting human control:*Versioned Knowledge & Reviewable Drafts:Content and proposals maintain history and evidence.*Visible Tool History:Full audit trails for debugging and compliance.*Supervisory Surface:A dashboard designed for judgment and editing, where humans can edit drafts and the model learns from the changes.

Deployment Options

Munin offers flexibility in how the platform is deployed, ensuring data sovereignty and control.

1. Open Source (Munin OSS)

• License:MIT (Free forever, self-hosted).
• Features:Full suite of five surfaces (CRM, KB, CMS, Outreach, Conv), four channels (Chat, Email, SMS, Voice), full MCP toolset, Postgres with Row-Level Security (RLS), OAuth 2.1, and append-only audit logs.
• Setup:Deployable via docker compose up on any hardware or cloud infrastructure.

2. Cloud Free

• Cost:€0/month per organization (Hard caps apply).
• Features:Full suite of surfaces and channels.
• Limits:5,000 MCP tool calls/month, 250 contacts, 100 MB storage.
• Support:Chat & email support.
• Hosting:EU-hosted, ready in five minutes, no credit card required.

3. Cloud Premium (Coming Soon)

• Cost:€99/month per organization.
• Features:Everything in Cloud Free, plus metered overage instead of hard cliffs.
• Limits:200,000 MCP calls/month, 25,000 contacts, 10 GB storage.
• SLA:99.9% uptime.
• Support:Chat, email, and priority support.

Conclusion

Munin represents a shift from prompt-based interactions to a robust, agentic customer platform. By unifying data sources and exposing them via a standard MCP protocol, it enables businesses to leverage advanced AI agents while maintaining strict human oversight, data privacy, and operational control. Whether self-hosted for total control or deployed on the cloud for speed, Munin provides a single stack adaptable to any team's needs.