Merchpath

Merchpath is a company that is changing how businesses create branded merchandise. Instead of making promotional items that often get thrown away, Merchpath focuses on creating high-quality, useful products that people will want to keep. The goal is to make sure that company logos and branding are seen for a long time on items that are well-designed and built to last.

Benefits

Merchpath helps companies avoid wasting money on promotional items that end up in landfills. By offering premium products like duffel bags and jackets, businesses can use these items as effective, long-term ways to promote their brand. The merchandise is designed to subtly reflect a company's identity. Some items, like T-shirts, can even include special features like NFC tags that link to websites, allowing companies to see how often people interact with them.

Use Cases

Merchpath provides a tech-enabled platform that makes it easy for companies to order custom merchandise. This platform can be used to create onboarding kits for new employees, gifts for clients, or gear for teams. The system allows for a lot of customization, from choosing colors to adding special tags and digital links. Merchpath also handles the storage and delivery of these items. This service is especially useful for events like the upcoming FIFA World Cup, where local businesses can create unique, memorable items for visitors.

Vibes

Merchpath's approach has been well-received, with examples like duffel bags created for KCRise Fund's investor summit getting excellent feedback. The company aims to appeal to a new generation of marketers, particularly Gen Z, who value genuine and digital experiences.

Additional Information

Merchpath is working with a supplier in Kansas City and is looking for new partnerships. They are offering free sample boxes to businesses to show off the quality of their products. The founder, Ivan Hadzhiev, was inspired by his experiences in the startup world and aims to create local jobs in Kansas City within the next year.