Key Visual

KeyVisual is a platform that helps businesses create marketing content automatically. It combines a Content Management System with Artificial Intelligence to make content creation faster and easier.

Benefits

KeyVisual allows users to create many different versions of content from just one design. It can connect to live data, APIs, or spreadsheets to use as content. Users can also use their existing Figma design systems. This means designers can stick to the established design rules, and marketers can get their content out quickly without waiting for manual work.

Use Cases

Users can sync their design systems from Figma into KeyVisual. This brings in components, variables, and styles, so updates can be made instantly without copying and pasting. KeyVisual can turn static Figma designs into dynamic content like slideshows and videos. It can also swap out placeholders and pull assets from a Digital Asset Management system. Designs can be automatically adjusted for different media, languages, or formats by connecting data feeds or creating tables. The finished visuals can be sent straight to advertising platforms, saving the step of downloading and uploading files.

KeyVisual helps create content variations quickly. For example, it can make three videos for a campaign in vertical, horizontal, and square sizes. It can use text content provided or use AI to create variations based on reference layouts, assets, and data tables. This ensures the content stays on brand and follows guidelines.

The platform uses AI to generate creatives from reference layouts, assets, and data tables with simple instructions. It also works like a Server API or Headless CMS, connecting to outside tools and data sources. AI agents or webhooks can automatically create content by linking with tools like Notion, Slack, Airtable, Webflow, or Framer. New videos or images can be set to create automatically when data changes or on a schedule.

Videos with automatic layouts can be made by importing Figma layouts. Videos can be placed, and the system automatically creates multiple video sizes based on Figma constraints. This makes it easy to scale creatives without manually resizing them. The system stays updated with Figma through a direct connection to components, variables, and styles. Any change in Figma updates creatives right away, removing the need for copying and pasting and solving version tracking problems.

Vibes

KeyVisual is seen as a better tool for automating marketing assets compared to Figma, which reportedly lacks a timeline editor and animation features.