Frontflip

Google Tag Manager (GTM) is a free tool provided by Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without modifying the code. It is a powerful tool for marketers, analysts, and developers, enabling them to track user behavior, measure the performance of marketing campaigns, and gather valuable data for analysis. GTM simplifies the process of adding and managing tags, making it easier to implement and update tracking codes on your website. It supports a wide range of tags, including Google Analytics, Google Ads, and third-party tags, and offers features like triggers, variables, and containers to customize and control tag behavior. GTM is particularly useful for businesses that need to track multiple campaigns, manage complex tracking setups, or frequently update their tags. It is a versatile tool that can be used for various purposes, such as tracking form submissions, monitoring button clicks, and measuring the effectiveness of marketing efforts. GTM is a valuable tool for anyone looking to streamline their tag management process and gain better insights into their website's performance.