Get started with Tag Manager

Introduction to Tag Manager

Google Tag Manager is a tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without modifying the code.

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When Tag Manager is installed, a collection of tags, triggers, variables, and related configurations called acontaineris created. This container can replace all other manually-coded tags on a site or app, including tags from analytics and marketing platforms.

Learn to use Tag Manager with Analytics Academy!Learn strategies and techniques to help you understand the basics of Tag Manager and maximize the benefit of your tag implementations.

Migrate to Tag Manager:When you upgrade your site or app to Tag Manager, the best practice is to migrate all your tags at once. However, this is not a mandatory requirement. Tag Manager will fire migrated tags alongside tags that are administered outside of Tag Manager.

One account per organization:Your Tag Manager account allows you to administer the tags for one or more websites or mobile apps. Although you can set up multiple Tag Manager accounts from a single Google account, youll typically only need one Tag Manager account per company or organization.