Empyr

Empyr: Bridging the Gap Between Online and Offline Commerce

Empyr is an innovative online-to-offline (O2O) commerce platform that connects online consumers with offline businesses. Founded in 2011 by Jon Carder and Jarrod Cuzzens, Empyr allows users to earn cash back rewards for purchases made with offline merchants. By partnering with major credit card associations, Empyr enables users to make direct purchases using a mobile device with a credit or debit card.

Benefits

Empyr offers several key benefits for both consumers and businesses:

• Cash Back Rewards:Users earn cash back on purchases made at participating offline merchants.
• Seamless Integration:Empyr integrates with major credit card associations, making it easy for users to make purchases using their mobile devices.
• Real-Time Tracking:Empyr provides 100% attribution from online ads to offline sales, helping businesses track the effectiveness of their advertising campaigns.
• Measurable Returns:Advertisers can see exactly how their online ads drive offline sales, making it easier to measure the return on investment.

Use Cases

Empyr's platform is ideal for a variety of use cases, including:

• Retailers:Empyr helps retailers drive foot traffic and increase sales by offering cash back rewards to consumers.
• Restaurants:Empyr can be used to attract diners to restaurants by providing cash back rewards for dining at participating establishments.
• Advertisers:Empyr enables advertisers to track the effectiveness of their online ads in driving offline sales, making it easier to optimize their advertising spend.

Vibes

Empyr has received positive feedback from users and partners alike. The platform has been praised for its ease of use and the ability to earn cash back rewards on everyday purchases. Empyr's partnerships with major companies like Yelp, Microsoft, LivingSocial, and Coupons.com demonstrate its growing influence in the O2O market.

Additional Information

Empyr has generated $35 million in funding through its parent company MOGL and currently employs over 60 full-time employees. The company's growing roster of affiliates includes over 1,500 companies, showcasing its expanding reach and impact in the O2O commerce space.