Cake

What is Cake?

Cake is a powerful performance marketing software designed to help businesses manage, measure, and optimize their marketing campaigns in real-time. It offers integrated solutions that bring clarity to marketing efforts, empowering users to make intelligent decisions that drive growth and profitability.

Benefits

Cake provides a range of benefits that make it a valuable tool for businesses looking to enhance their marketing strategies:

• Affiliate Marketing Management: Efficiently manage and measure partner performance to improve profit margins.
• Lead Distribution: Collect, validate, and distribute leads in real-time to maximize profitability.
• MultiChannel Marketing: Measure digital campaign performance across all channels to gain a holistic view of the customer journey.
• Transparent Measurement: Gain insights into the impact of various marketing channels on the customer journey.
• Data Security and Privacy: Cake prioritizes data security and privacy, ensuring that client data is safe and secure.

Use Cases

Cake is particularly useful for businesses involved in affiliate marketing, lead generation, and multi-channel marketing. It helps companies:

• Manage and measure partner performanceto optimize affiliate marketing programs.
• Capture and distribute leads in real-timeto enhance lead generation efforts.
• Measure the performance of digital campaignsacross multiple channels to understand their impact on the customer journey.
• Make data-driven decisionsto improve marketing strategies and drive growth.

Vibes

Cake has been praised for its ability to boost network traffic quality by 20%, strengthening ROI for advertisers and increasing profitability for affiliates. The software is trusted by more than 500 of the world's most successful advertisers, networks, and publishers.

Additional Information

Cake offers comprehensive customer support, including 24/7 phone support, an extensive Knowledge Base, an online ticketing system, and professional services. The company is committed to data security and privacy, adhering to GDPR efforts and additional security regulations. Cake has also achieved its Service and Organization Control (SOC) certifications, demonstrating its commitment to security and reliability.