BriefCoach

BetterBriefs is an organization dedicated to improving marketing briefs and the way creative ideas are evaluated. They use research from a large global study on marketing briefs to help businesses. Their team includes experienced consultants and former agency strategists who know a lot about creating and managing marketing and creative briefs. BetterBriefs believes that the main goal of any brief should be to achieve marketing success.

Poorly written briefs lead to a lot of wasted money. It's estimated that billions of dollars in advertising spending are lost each year because of bad briefs. This happens because many marketing budgets are wasted due to these inadequate briefs. BetterBriefs has trained thousands of marketers globally.

Benefits

BetterBriefs offers training that helps marketers write better briefs and make smarter decisions about creative ideas. This can lead to more effective marketing campaigns and less wasted spending.

Use Cases

Their training is useful for anyone involved in marketing, including those who write, approve, or work with marketing briefs. It's also beneficial for teams looking to improve their understanding and evaluation of creative concepts. Specific courses are available for brief writing and assessing creative ideas, with options for group bookings tailored for teams.

Vibes

BetterBriefs has trained over 3,500 marketers worldwide, indicating a strong demand for their expertise in improving marketing briefs and creative assessment.