AWI

What is AWI?

AWI, or AnoWave Intelligence, is an intelligent shopping and marketing assistant designed to enhance customer experience and drive higher conversions and sales on e-commerce websites. It can be easily installed and activated on any website, including platforms like Shopify, Magento 2, and WooCommerce. AWI interacts with your product range, offering helpful and non-intrusive support that guides customers through their shopping journey.

Benefits

AWI provides several key benefits for e-commerce businesses:

• 24/7 Natural Language Support: Customers can ask questions in everyday language, such as "Do you have vegan leather bags?" or "What's your return policy?" and receive immediate, accurate responses. This boosts engagement and reduces abandoned carts.
• Semantic Product Search: AWI understands the intent behind queries, finding the right products based on context rather than just keyword matches.
• Dynamic Content Generation: AWI can generate custom product highlights, promotional messages, and dynamic text blocks, saving time and enhancing the shopping experience.
• Always-On Assistance: AWI is available whenever customers need it, providing consistent support without downtime.
• Improved Conversions: By guiding users to the right products, AWI can reduce bounce rates and lift sales.
• Full Brand Customization: AWI can be personalized to match your brand's identity, including its name, colors, style, and placement.
• Powered by Your Data: AWI integrates with your store's API to access up-to-date product metadata, ensuring accurate and relevant information.

Use Cases

AWI can be used in various scenarios to enhance the shopping experience:

• Product Discovery: Helps customers quickly find products they are looking for, even if they are not sure about the exact product name or description.
• Customer Support: Provides instant answers to customer queries about store policies, product availability, and more.
• Content Creation: Generates custom product highlights, promotional messages, and dynamic text blocks to enrich the storefront.
• Personalized Shopping: Offers personalized dynamic promotions that feel crafted just for the customer, enhancing their shopping experience.

Installation & Integration

Adding AWI to your store is straightforward and requires minimal effort:

• Magento 2: Connect via REST/API to enable AWI across your catalog.
• Shopify/WooCommerce/Other CMS: Install with a simple JavaScript snippet—no coding required.
• Seamless Scaling: AWI adapts to your store size, whether you have ten products or ten thousand, without slowing down.

Additional Information

AWI is built on top of PHP and MySQL, utilizing the Zend Framework 1.12 and Smarty as its primary template engine. Smarty facilitates the separation of presentation (HTML/CSS) from application logic, making templates easier to deploy and maintain. Anowave, the company behind AWI, is also an extension developer for Magento 1.x and Magento 2.x platforms, offering a range of premium extensions that enhance the capabilities of Magento. These extensions are part of their full-range Magento service, which includes a Premium Helpdesk for resolving customer issues efficiently.