AI Skills Simulator

The AI Skills Simulator, also known as Novela, is a cool learning tool. It helps students learn digital marketing. Clark Boyd, a teacher at Hult International Business School, made it. Novela lets students practice digital advertising and campaign management. Students can use what they learn in class in real time. This makes it great for both teachers and students.

Benefits
The AI Skills Simulator has many good points. It teaches students about paid-search marketing campaigns. Students learn to look at real-time data and see how well their campaigns are doing. The tool also shows students how to make their campaigns better. By playing the game, students learn complex ideas more easily. It also helps students do better in class and feel more sure of themselves.

Use Cases
The AI Skills Simulator is mostly used in schools to help students learn digital marketing. Students pretend to be marketing managers for a fake company called Haute Stuff. They try to sell more stuff using search-engine marketing. They learn to pick the right words for ads, set prices for ads, and make marketing plans using real data. The game gives them real-time data and fake customer info. This makes it a great tool for teachers who want to make learning more fun.

Vibes
The AI Skills Simulator gets good reviews from students and teachers. After trying it in fall 2023 at Hult, Boyd found that students did 40 percent better on tests. All students said they would tell others to play Novela. They also felt more sure about using marketing ideas. The game has been used in other schools too, like Imperial College in London and Columbia University. This shows it really works.

Additional Information
Novela will get new features soon. It will add Meta''s ad marketplace, make fake brand stuff, and include B2B marketing. This will keep the game up to date. For teachers who want to make similar games, Boyd says to start small, see what students like, and work with other teachers.