11metrics

11metrics is a privacy-first analytics platform designed to help businesses and growth teams understand their marketing data without the complexity of traditional tools. Instead of using disconnected spreadsheets or multiple integrations, this tool captures every lead, scores prospects in real time, and automatically identifies which marketing campaigns are worth scaling. It is built specifically for performance marketers and agencies who need clarity and control over their data.

Benefits

11metrics offers several key advantages that set it apart from competitors like Google Analytics 4 and Mixpanel. First, it prioritizes user privacy by hashing all visitor identifiers with SHA256 on the server side. This means no raw emails, IP addresses, or cookies are stored, making the platform compliant with GDPR and CCPA regulations out of the box. Data is encrypted at rest using AES-256 and is never used to train shared models. Second, the platform features a robust lead scoring engine with over 12 rules based on recency, source quality, form completion, and page intent. Leads are automatically categorized into Hot, Warm, or Cold bands that update instantly. This allows teams to identify high-value prospects immediately. Third, it includes a comprehensive performance fee tracker that supports various billing rules such as cost per lead, cost per acquisition, retainers, and bonuses. The system performs nightly reconciliation and generates auto-invoices that can be sent directly to platforms like Stripe or QuickBooks. Finally, the tool provides AI insights through a landing page analyzer and a campaign recommender to suggest budget reallocation. Users also receive weekly digests written in plain English to simplify complex data.

Use Cases

This tool is ideal for small businesses, marketing agencies, and growth teams that manage multiple campaigns. It can be used to track pageviews, form fills, scroll depth, and call-tracking webhooks without requiring complex setups. Agencies can use the white-label reporting feature to generate PDF reports with their own branding and logos, allowing clients to see polished data while the agency retains credit. The performance fee tracker is particularly useful for agencies that need to recover unpaid fees from clients. For example, a digital marketing agency can set up rules to bill clients based on the number of leads generated or the cost per acquisition. The real-time lead scoring helps teams decide where to allocate their ad spend more effectively. If a campaign shows high potential leads, the team can increase the budget. If a campaign shows low potential, they can reduce spending. The quick setup time of about five minutes makes it easy for teams to start using the tool immediately.

Pricing

11metrics offers flexible pricing tiers that scale with business needs. The Free plan includes 50 contacts, 1 campaign, 1 tracking link, and 5,000 events per month. No credit card is required for this plan, and full Pro features are available for 7 days. The Starter plan costs $49 per month and supports 500 contacts, 3 campaigns, 5 tracking links, and 25,000 events per month. This is ideal for small businesses. The Growth plan costs $149 per month and is designed for growing teams with 2,500 contacts, 10 campaigns, 20 tracking links, and 100,000 events per month. The Pro plan costs $399 per month and offers unlimited contacts, campaigns, and tracking links along with 5 users, 20,000 marketing emails per month, white-label reports, and API access. The Enterprise plan is custom-tailored for agency networks and high-volume operators, offering dedicated infrastructure and on-prem options for volumes exceeding 1 million events per month.

Vibes

Customers who use 11metrics report significant improvements in their workflow and revenue. Dani Reyes, the founder of Catalyst & Co, recovered $12,000 in unpaid performance fees in the first quarter using the auto-invoice feature alone. Jonah Lim, the head of growth at Northwind, reduced his monthly spreadsheet reconciliation time from three days to zero. Aisha Mehta, a partner at Orbit Media, successfully doubled her ad spend for a client after the lead-scoring band shifted her perception from overspending to high potential. The tool is trusted by over 200 growth teams, including Northwind, Catalyst & Co, Orbit Media, Lumen Growth, Runway, Sable & Saint, Parallel, Halcyon, and Mercato. Users appreciate the simplicity of the setup and the clarity of the data provided.

Additional Information

11metrics is built specifically for performance marketers and agencies, distinguishing itself from tools like Google Analytics 4 and Mixpanel. It offers full privacy-first tracking with no personally identifiable information at rest, whereas competitors only offer partial coverage. The lead scoring engine in 11metrics has over 12 rules, while competitors have none. The performance fee tracker supports multi-touch attribution, while competitors lack this feature entirely. White-label reports are available in 11metrics but not in GA4 or Mixpanel. The setup time for 11metrics is approximately five minutes, compared to half a day for Mixpanel and five minutes for GA4. The mid-tier price for 11metrics is free plus GA360 at $149 per month, which is much lower than the $833 per month cost for Mixpanel. The platform supports API and webhooks for advanced integrations. It is currently trusted by over 200 growth teams worldwide.