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OpenAI shows ads as Anthropic promotes Claude

The Super Bowl LX broadcast on February 9, 2026, was notably dominated by artificial intelligence advertisements, with many viewers finding the commercials more memorable than the game itself. Companies like OpenAI and Anthropic, which ran two commercials for its chatbot Claude early on, filled commercial breaks, attempting to portray AI as a helpful assistant for daily tasks, even featuring Mathew Broderick. This ad blitz reflects increased AI spending by major tech players such as Alphabet, Microsoft, Amazon, and Meta, despite widespread American concerns about AI's societal impact, as noted by the Pew Research Center.

Amidst this public exposure, the debate over AI regulation is intensifying, particularly within the Republican party and in states like Florida. Florida Governor Ron DeSantis advocates for state-level AI regulations to address potential harms and utility costs from data centers, aligning with Utah Governor Spencer Cox and Senator Josh Hawley. However, President Donald Trump opposes state regulations, favoring a federal approach to promote innovation. This division highlights a broader conflict between blue-collar voter concerns and business interests regarding AI's future.

Globally, AI adoption continues to grow, with a Salesforce survey on February 9, 2026, revealing that 80 percent of Singapore sales organizations now use AI for tasks like prospecting, and half of sellers use AI agents. However, the AI boom's rising costs are causing market shifts, with energy stocks gaining and investors worrying about tech company profits. Goldman Sachs pointed out that AI disruptors, like Anthropic's legal automation tool, threaten existing software companies. This period also saw Bitcoin drop significantly below $65,000 from a high of $126,000, leading to talk of a "crypto winter." Despite this, Barclays analysts view a recent AI stock selloff, including Nvidia's 10 percent decline, as temporary, recommending long-term investors remain positive.

Looking ahead, weaponized AI is expected to redefine future cyber conflicts, making personal data and critical infrastructure prime targets. Matt Palmer from the Jersey Cyber Security Centre warned about increasingly realistic AI-generated scams, urging vigilance against fraudulent investment programs. In a positive development, Evinova and Bristol Myers Squibb announced a partnership on February 9, 2026, to use AI for more efficient clinical development. Additionally, WITA International will host a webinar on March 5, 2026, to discuss how the World Trade Organization can leverage AI and digital technologies to boost global trade.

Key Takeaways

Super Bowl LX on February 9, 2026, featured an overwhelming number of AI ads from companies like OpenAI and Anthropic, leading to widespread viewer frustration.
Big Tech companies, including Alphabet, Microsoft, Amazon, and Meta, have significantly increased their AI spending.
Florida Governor Ron DeSantis and other Republicans advocate for state-level AI regulations, while President Donald Trump opposes them, favoring federal oversight.
A Salesforce survey on February 9, 2026, found 80% of Singapore sales teams use AI, with 50% using AI agents and 44% planning to by 2027.
Rising AI costs are causing market shifts, impacting tech stocks and contributing to Bitcoin's drop below $65,000 from $126,000.
Barclays analysts believe the recent AI stock selloff, including Nvidia's 10% decline, is a temporary dip and not a warning for the broader market.
Weaponized AI is projected to redefine future cyber conflicts, increasing risks to personal data, smart cities, and critical infrastructure.
The Jersey Cyber Security Centre warned that AI is making online scams, such as fraudulent investment programs, appear more realistic, with an estimated annual cost of £5 million in Jersey.
Evinova and Bristol Myers Squibb partnered on February 9, 2026, to integrate AI into clinical development processes for improved efficiency.
WITA International will host a webinar on March 5, 2026, to explore how the WTO can utilize AI and digital technologies to enhance global trade.

AI Ads Take Over Super Bowl LX Broadcast

The Super Bowl LX broadcast on February 9, 2026, featured a large number of artificial intelligence ads. Many people found these AI commercials more memorable than the game itself. This ad blitz happened as Big Tech companies like Alphabet, Microsoft, Amazon, and Meta increased their AI spending. The broadcast also noted a drop in Bitcoin and a letter from Senator Tim Scott about the Netflix-Warner Bros. Discovery deal.

Super Bowl LX Ads Promote AI as a Friend

Super Bowl LX ads on February 9, 2026, tried to convince viewers that artificial intelligence is helpful. Companies like ChatGPT showed how AI can assist with daily tasks, even featuring Mathew Broderick. These ads aimed to ease widespread American concerns about AI's impact on jobs and society. However, many viewers expressed frustration on social media about the overwhelming number of AI commercials. Pew Research Center found Americans are more concerned than excited about AI's increased use.

NFL Fans Quickly Tired of Super Bowl LX AI Ads

During Super Bowl LX, NFL fans quickly grew annoyed by the large number of artificial intelligence ads. Companies like Open AI and Anthropic, which ran two commercials for its chatbot Claude early on, filled commercial breaks. Many viewers took to social media to express their frustration, comparing the situation to the excessive cryptocurrency ads from the previous year. The sheer volume of AI commercials became a major talking point during the game.

Florida Leaders Disagree on AI Bill of Rights

Florida Governor Ron DeSantis and the state House disagree on an "Artificial Intelligence Bill of Rights" and regulating AI. DeSantis wants state regulations to address potential harms from AI and the impact of data centers on utility costs. The Senate has moved forward with bills like SB 484, SB 1118, and SB 482, which include parental controls and limits on state agency contracts. However, the House has not advanced its version, HB 1395, possibly due to President Donald Trump's directive for national AI regulations. Speaker Daniel Perez believes technology policy is a national security issue best handled federally, not by states.

Republicans Divided on AI Regulation for 2028 Election

Republicans are split on how to regulate artificial intelligence, a debate shaping up for the 2028 presidential race. Florida Governor Ron DeSantis, Utah Governor Spencer Cox, and Senator Josh Hawley want more state control over AI development. They believe AI could harm citizens and jobs. However, President Donald Trump opposes state-level AI regulations, issuing an executive order in December to promote innovation without cumbersome rules. This disagreement highlights a growing divide within the Republican party, pitting blue-collar voters against business interests regarding AI's future.

Singapore Sales Teams Adopt AI Agents Widely

A Salesforce survey on February 9, 2026, shows that artificial intelligence, including AI agents, is becoming common in Singapore sales teams. Eighty percent of sales organizations in Singapore already use AI for tasks like prospecting and drafting emails. Half of sellers have used AI agents, and 44 percent plan to use them by 2027. Paul Carvouni of Salesforce ASEAN stated that AI helps sales teams focus on customer engagement by handling routine tasks. However, 64 percent of sales leaders report that disconnected systems slow down their AI efforts.

Weaponized AI Will Change Future Cyber Conflicts

Weaponized artificial intelligence is expected to redefine future conflicts, according to a report on February 9, 2026. Cybersecurity will merge with wearable technology, making health trackers and personal data prime targets for breaches. Smart cities and critical infrastructure face increased risks of coordinated cyber attacks and ransomware. Digitizing government services will also lead to more threats from hackers aiming to manipulate data or undermine trust in elections. The report emphasizes that "secure by design" principles and consumer security labels for IoT devices will become essential to combat these growing dangers.

Barclays Says AI Stock Dip Not a Market Warning

Barclays analysts stated that last week's selloff in artificial intelligence stocks is not a major warning for the broader market. The S&P 500 fell 1.6 percent, and the Nasdaq Composite dropped 2.4 percent, led by Nvidia's 10 percent decline. Barclays believes this dip resulted from temporary factors like rising Treasury yields and a stronger dollar. They recommend that long-term investors remain positive and consider buying AI-related stocks now. The analysts see significant growth potential for the AI sector, which they believe is still in its early stages.

WTO Webinar Explores AI and Digital Trade Benefits

WITA International will host a webinar on Thursday, March 5, 2026, to discuss how the World Trade Organization can boost trade using AI and digital technologies. This event is part of the "WTO Matters" series, preparing for the 14th Ministerial Conference in Cameroon. The discussion will cover the WTO's Work Programme on E-Commerce and the moratorium on customs duties for electronic transmissions. Angela Ellard, former Deputy Director General of the WTO, will moderate the session.

AI Costs Drive 2026 Market Shift and Crypto Drop

In 2026, rising costs from the artificial intelligence boom are causing market volatility and a major shift away from tech stocks. Energy stocks have seen significant gains, while investors worry about AI's impact on tech company profits. Goldman Sachs noted that AI disruptors, like Anthropic's new legal automation tool, threaten software companies. Meanwhile, Bitcoin experienced a massive drop, falling below $65,000 from a high of $126,000, leading to talk of a "crypto winter." The market also awaits the January jobs report on Wednesday and inflation data from the Consumer Price Index on Friday.

Evinova and Bristol Myers Squibb Partner for AI Clinical Development

Evinova and Bristol Myers Squibb announced a new strategic collaboration on February 9, 2026, in BAAR, Switzerland. This partnership aims to improve clinical development processes. They will use artificial intelligence to make these processes more efficient and effective.

Jersey Expert Warns of Realistic AI Scams

Matt Palmer, director of the Jersey Cyber Security Centre, warned that artificial intelligence is making online scams appear more genuine. He highlighted a fraudulent investment program that used AI-generated images of the chief minister and the Jersey Evening Post. Palmer urged people to "look for plausibility" and question suspicious offers. He also stressed the importance of reporting scams, even if money is not recovered, to help authorities track and combat these crimes. The estimated annual cost of scams in Jersey is around £5 million.