Microsoft Zero Trust, Meta AI Ads, Google Cloud Security

The artificial intelligence landscape is rapidly evolving, with significant developments across security, industry adoption, and consumer-facing applications. A joint report by DXC Technology and Microsoft highlights that while the Zero Trust security framework is widely adopted, with 83% of users reporting fewer security incidents, the integration of AI-powered security tools lags, with only 30% of organizations using AI for tasks like authentication. This gap persists despite 72% of enterprises continuously improving Zero Trust practices due to new threats. Legacy systems remain a hurdle for Zero Trust adoption, affecting 66% of organizations. Meanwhile, the European Commission is launching a strategy to boost AI use in industries like healthcare and manufacturing, aiming to position Europe as an AI leader and support SMEs, while also addressing AI talent and infrastructure needs. In supply chain security, AI's role is debated, with Gartner placing supply chain cybersecurity at the 'Peak of Inflated Expectations' and Generative AI in the 'Trough of Disillusionment,' though machine learning-based AI is progressing. Concurrent Technologies is introducing a new GPU card for military AI and graphics, utilizing NVIDIA GPUs for edge applications. On the consumer front, ChatGPT has launched a new app program, Meta is integrating AI-generated conversations into its advertising to personalize ads across Facebook, Instagram, and WhatsApp, and Mattel is experimenting with advanced AI models. Market analyst Dan Geltrude suggests that the substantial investment in AI, while currently driving record-setting market performance, could pose a risk in 2026. Google Cloud and F5 are collaborating to secure AI in hybrid cloud environments, addressing the evolving attack surface. The U.S. Patent and Trademark Office is piloting an AI tool to analyze patent applications for prior art, aiming to provide earlier feedback to applicants. Additionally, Qwilr has released an AI tool that creates sales proposals in seconds by analyzing a website URL and industry information.

Key Takeaways

• A DXC Technology and Microsoft report indicates that 83% of organizations using Zero Trust security have seen fewer incidents, but only 30% utilize AI for security tasks like authentication.
• Legacy systems hinder Zero Trust adoption for 66% of organizations, according to the DXC-Microsoft report.
• The European Commission is launching a strategy to increase AI adoption in key industries and public services, aiming to bolster European competitiveness.
• Supply chain cybersecurity is debated regarding AI's impact, with Gartner noting Generative AI is in the 'Trough of Disillusionment' while ML-based AI is advancing.
• Concurrent Technologies has released a new GPU card using NVIDIA GPUs for military AI and graphics applications at the edge.
• Meta is using conversations from its generative AI tools to personalize ads across Facebook, Instagram, and WhatsApp, with users unable to opt out of this data usage.
• Market analyst Dan Geltrude warns that significant AI spending, while currently boosting markets, could represent a risk in 2026.
• The U.S. Patent and Trademark Office is piloting an AI program to analyze patent applications for prior art, offering earlier feedback to applicants.
• Qwilr's new AI tool can generate personalized sales proposals in seconds by analyzing a website URL and industry data.
• Google Cloud and F5 are collaborating to enhance security for AI in hybrid cloud environments, focusing on securing models, data, and APIs.

Zero Trust adopted widely, but AI security tools lag, finds DXC-Microsoft report

A new report from DXC Technology and Microsoft reveals that while most organizations have adopted the Zero Trust security framework, they are slow to use AI-powered security tools. The research, based on interviews with over 100 cybersecurity experts, found that 83% of companies using Zero Trust have seen fewer security incidents. However, only 30% are using AI for tasks like authentication, missing a chance to improve defenses against rising AI-driven threats. Legacy systems are a major hurdle for Zero Trust adoption, cited by 66% of organizations. The report, released on October 9, 2025, suggests a phased approach to Zero Trust, starting with identity.

Zero Trust adopted widely, but AI security tools lag, finds DXC-Microsoft report

A joint report by DXC Technology and Microsoft, released October 9, 2025, shows that 83% of organizations using the Zero Trust security model have reduced security incidents. Despite this success, only 30% of companies use AI-driven security tools like authentication. The report surveyed over 100 cybersecurity experts globally and found that 66% of organizations struggle with Zero Trust adoption due to legacy systems. While new threats drive continuous improvement in Zero Trust practices for 72% of enterprises, the adoption of AI security tools remains low. The research highlights a significant gap between the recognized value of Zero Trust and the implementation of AI in cybersecurity.

DXC-Microsoft report: Zero Trust popular, AI security tools not yet

New research from DXC Technology and Microsoft indicates that while the Zero Trust security framework is widely adopted, organizations are slow to implement AI security tools. The report surveyed 3,400 IT and security leaders worldwide and found that 83% of companies using Zero Trust have successfully reduced security incidents. However, only 30% of these organizations currently use AI-driven authentication tools. This suggests a significant opportunity for companies to enhance their security by integrating AI more deeply into their defenses. The findings highlight a gap between adopting advanced security concepts and practically implementing AI solutions.

EU strategy aims to boost AI use in industries and public services

The European Commission has launched a new strategy to accelerate the adoption of artificial intelligence (AI) across key industries and public services. This initiative aims to make the EU a leader in AI-driven innovation and research. The strategy focuses on increasing AI use in sectors like healthcare, manufacturing, and agriculture, with special attention to supporting small and medium-sized enterprises (SMEs). Experts from the Joint Research Centre analyzed public feedback, highlighting concerns about European competitiveness and the need for investment in AI talent and infrastructure. The plan also addresses AI literacy and skills gaps in the job market, encouraging more AI education in non-ICT fields.

EU plans to boost AI in industry and public services

The European Commission has introduced a new strategy to speed up the use of artificial intelligence (AI) in important industries and public services. This plan aims to position Europe as a leader in AI research and innovation. The strategy will promote AI adoption in sectors such as healthcare, manufacturing, and energy, while also supporting small and medium-sized enterprises (SMEs) in integrating AI. The initiative seeks to improve public services, enhance medical diagnoses, and ensure responsible management of AI's benefits and risks. It also includes measures to invest in education and attract AI talent to Europe.

Gartner: AI's role in supply chain security debated

A Gartner report on supply chain strategy reveals that business leaders are debating whether artificial intelligence (AI) helps or hinders cybersecurity. With increasing disruptions from cyber threats, leaders are exploring different AI applications. Supply chain cybersecurity is currently at the 'Peak of Inflated Expectations' on Gartner's Hype Cycle, while Generative AI is in the 'Trough of Disillusionment.' Many companies struggle with AI adoption due to unclear scope and poor visibility of third-party risks. Machine learning (ML) based AI is nearing the 'Slope of Enlightenment' and is being implemented to mitigate risks like ransomware and malware attacks.

Concurrent offers new GPU card for military AI and graphics

Concurrent Technologies has introduced the Narvi rugged Switched Mezzanine Card (XMC), a new general-purpose graphics processing unit (GPGPU) card designed for demanding military and aerospace applications. Developed with EIZO Rugged Solutions, the Narvi card uses NVIDIA RTX PRO 2000 or 500 Blackwell GPUs. It offers advanced acceleration for real-time video capture, display processing, and AI workloads at the edge. The card meets MIL-STD-810 standards for shock, vibration, and temperature extremes, making it suitable for intelligence, surveillance, and reconnaissance (ISR) missions.

Tech news: ChatGPT app, Meta AI concierge, Mattel and Sora 2

This week's technology news includes several key updates for brands and agencies. ChatGPT has launched a new app program, allowing for new integrations. Meta is introducing an AI-powered sales concierge that connects to advertisements. Mattel is experimenting with Sora 2, an advanced AI model. These developments highlight the rapid pace of emerging technology and its impact on various industries.

AI spending could be a major risk in 2026

Market analyst Dan Geltrude suggests that significant spending on artificial intelligence (AI) could pose a major risk in 2026. He notes that the current AI boom is fueled by real profits, driving markets higher. However, the substantial investment in AI technologies raises questions about long-term financial stability and potential market bubbles. The rally is described as record-setting, indicating a strong current performance driven by AI advancements.

Meta's AI update to strengthen its advertising business

Meta Platforms is enhancing its recommendation engine by using conversations from its generative AI tools, including chatbots on Facebook, Instagram, WhatsApp, and Messenger, to personalize ads and content. Starting December 16, these AI interactions will help make ads more relevant, though users cannot opt out. Meta stated that conversations about health, politics, and religion will be excluded. This move is expected to further solidify Meta's position in digital advertising, potentially making its ads even more effective by providing deeper insights into user interests beyond their social media activity. The company aims to leverage this AI data to improve its ad engine and maintain its dominance in the digital ad market.

Hybrid cloud AI security needs careful planning

As artificial intelligence (AI) moves into hybrid cloud strategies, companies must rethink how to secure models, data, and APIs. The increasing use of generative and agentic AI expands the attack surface, making hybrid cloud AI governance critical. Experts warn that AI-powered threats are evolving rapidly, and securing AI models often involves defending against other AI systems. Balancing security and performance is key, as encryption and policy can add latency. Google Cloud and F5 are collaborating on solutions to ensure hybrid cloud AI remains fast and safe by securing traffic between different endpoints and APIs.

USPTO launches AI pilot for patent application searches

The U.S. Patent and Trademark Office (USPTO) is starting an 'Automated Search Pilot Program' to use artificial intelligence (AI) for analyzing patent applications. This program will test sharing the results of an automated search for 'prior art' with applicants before their application is officially examined. The goal is to provide applicants with earlier feedback on potential prior art issues, helping them make informed decisions. The AI tool, developed internally by the USPTO, uses publicly available data to find similar information in various databases. The agency is also exploring AI to improve examination quality and efficiency for patent examiners.

Qwilr's AI tool creates proposals in seconds

Qwilr has launched an AI Proposal Creator designed to significantly reduce the time it takes to generate sales proposals. This new tool allows sales teams to create personalized, professional proposals in minutes by inputting a website URL and industry information. Users can also provide additional details about their prospect and offering for more tailored results. The AI-generated proposals are interactive web experiences that include features like embedded videos and dynamic pricing. This innovation aims to help sales teams respond faster and close more deals in a complex buying environment.

Sources

• Security Leaders Embrace Zero Trust but Lag on Adopting AI Security Tools, DXC and Microsoft Research Finds
• Security Leaders Embrace Zero Trust but Lag on Adopting AI Security Tools, DXC and Microsoft Research Finds
• Security Leaders Embrace Zero Trust but Lag on Adopting AI Security Tools, DXC and Microsoft Research Finds
• Boosting the use of AI will make strategic industries more competitive
• EU Launches New Plan to Boost Artificial Intelligence in Industry and Public Services
• Gartner: Is AI a Help or Hindrance to Supply Chain Security?
• GPGPU XMC embedded computing card for graphics and artificial intelligence (AI) offered by Concurrent
• Emerging technology trends brands and agencies need to know about right now
• Can debt-fueled AI spending be 2026’s greatest risk?
• The latest AI move from Meta could make its biggest business even stronger
• For hybrid cloud AI, there's no room for security trade-offs
• USPTO to use AI tool for automated search pilot
• Qwilr Launches AI Proposal Creator to Cut Proposal Creation Time Down to Seconds