Microsoft and Google are making significant investments in AI technology. Microsoft's Copilot is being expanded to more users, while Google has acquired bankrupt airlines' work data for $10 million to support its AI training. Other companies, such as Brunswick Corp., are also turning to AI to boost sales and revenue.
Brunswick Corp. aims to reach $7 billion to $8 billion in revenue by 2030, with a focus on AI navigation and new revenue streams. The company's Navico Group sells marine electronics, and its Mercury Marine supplies engines. Brunswick is reducing its reliance on new boat sales and focusing on aftermarket revenue.
Enterprise buyers are facing increased pressure to justify their AI expenditures, following a recent $890 billion loss in tech markets. Companies must adapt to this new environment by making strategic and well-justified tech investments. Many enterprises have implemented AI solutions, but struggle to quantify their value.
Several companies are expanding their AI capabilities, including HeyGen, which has introduced new creative tools for AI video generation. Davis Wright Tremaine LLP has also announced a significant expansion of its artificial intelligence capabilities through firmwide access to Harvey, a leading AI platform designed for legal work, and Microsoft Copilot.
Additionally, HiddenLayer has been selected to support the US Department of Energy's (DOE) $60 million Prometheus initiative, which aims to apply artificial intelligence to nuclear energy challenges. EliseAI is in talks to raise a new round of funding at a $3.7 billion valuation. Albertsons has seen positive results from its rollout of AI tools for customer questions, shopping, and buying assistance.
Key Takeaways
• Brunswick Corp. aims to reach $7 billion to $8 billion in revenue by 2030 with a focus on AI navigation and new revenue streams. • Enterprise buyers face increased pressure to justify their AI expenditures following a recent $890 billion loss in tech markets. • Microsoft Copilot is being expanded to more users. • Google acquired bankrupt airlines' work data for $10 million to support its AI training. • HeyGen has introduced new creative tools for AI video generation. • Davis Wright Tremaine LLP has expanded its artificial intelligence capabilities through firmwide access to Harvey and Microsoft Copilot. • HiddenLayer has been selected to support the US Department of Energy's (DOE) $60 million Prometheus initiative. • EliseAI is in talks to raise a new round of funding at a $3.7 billion valuation. • Albertsons has seen positive results from its rollout of AI tools for customer questions, shopping, and buying assistance. • Many enterprises have implemented AI solutions, but struggle to quantify their value.Brunswick Bets on AI and New Revenue Streams
Brunswick Corp., the parent company of Sea Ray and Boston Whaler, is turning to AI and new revenue streams to boost sales. The company aims to reach $7 billion to $8 billion in revenue by 2030. Brunswick's Navico Group sells marine electronics, and its Mercury Marine supplies engines. The company is reducing its reliance on new boat sales and focusing on aftermarket revenue.
Brunswick Invests in AI and Boat Club Memberships
Brunswick is investing in AI navigation and boat club memberships to offset slumping boat sales. The company sees weak US boat demand through 2026 and is focusing on digital transformation. Brunswick's AI-powered navigation system will be rolled out across its product line by the end of 2024.
Brunswick Bets on AI Navigation
Brunswick Corp. is betting on AI navigation and new revenue streams to help stalling boat sales. The company's CEO, David Foulkes, says premium boat sales are staying afloat, while value options are lagging.
Enterprise Buyers Face Scrutiny on AI Spending
Enterprise buyers face increased pressure to justify their AI expenditures. The recent $890 billion loss in tech markets has underscored the need for a strong return on investment (ROI) for tech spending. Companies must adapt to this new environment by making strategic and well-justified tech investments.
Most Enterprises Use AI, But Struggle to Measure Impact
A significant majority of enterprises have implemented AI solutions, but many struggle to quantify their value. Challenges include managing model costs and adapting to industry consolidation. Enterprises must better navigate these issues to fully capitalize on AI investments.
HeyGen Expands AI Video Generation Capabilities
HeyGen has announced a significant expansion of its AI video generation capabilities with the introduction of new creative tools.
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Davis Wright Tremaine Expands AI Capabilities
Davis Wright Tremaine LLP has announced a significant expansion of its artificial intelligence capabilities through firmwide access to Harvey, a leading AI platform designed for legal work, and Microsoft Copilot.
HiddenLayer Selected to Support DOE's Prometheus Initiative
HiddenLayer has been selected to support the US Department of Energy's (DOE) $60 million Prometheus initiative, which aims to apply artificial intelligence to nuclear energy challenges.
Google Buys Employee Work Data for AI Training
Google has acquired bankrupt airlines' work data for $10 million, reflecting the growing demand for AI training data.
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EliseAI in Talks for $3.7 Billion Valuation
AI proptech startup EliseAI is in talks to raise a new round of funding at a $3.7 billion valuation.
Albertsons Sees Positive Results from AI Tools
Albertsons has seen near-immediate positive results from its rollout of AI tools for customer questions, shopping, and buying assistance.
Sources
- Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales
- Brunswick bets on AI, boat clubs as boat sales slump
- Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales
- AI capex scrutiny is reshaping how enterprise buyers justify tech spending
- 74% of enterprises have deployed AI, but half still can't measure what it's worth
- HeyGen Video Podcast and AI Creative Tools Expand
- VARM-Bench: Benchmarking Verifiable Structured Reasoning in Chinese Abusive Speech Moderation
- Davis Wright Tremaine Expands Firmwide AI Capabilities With Harvey and Microsoft AI Frontier Suite | About Us
- HiddenLayer Selected to Support DOE's $60 Million Prometheus Initiative Under the Genesis Mission
- Employee Work Data Traded for AI Training
- Who will feed the world in 2035? AI research offers clues
- EliseAI is in talks for a $3.7 billion valuation in new funding round
- Albertsons thanks AI for more shoppers
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