google, meta and adobe Updates

Google is making significant strides in integrating AI across various sectors. NBA star Stephen Curry is partnering with Google to enhance its Pixel, Health, and Cloud products, testing AI features like Fitbit's new AI health coach, which is powered by Gemini and offers personalized workout plans and health advice. Oklahoma State University is also collaborating with Google AI to provide AI education, with Google investing $1 billion to improve education through AI training, while Goodwill of Mississippi and the NCW Tech Alliance are offering free AI courses to residents. In other AI news, Meta is expanding its AI infrastructure with a large data center in Louisiana, requiring a substantial power supply and raising environmental concerns. Companies like Kellanova are using AI to measure ad performance on platforms like Meta, using those insights to refine their advertising strategies and agency payment models. Adobe and U.S. Bank are also exploring AI applications in marketing, balancing in-house development with external expertise. Anthropic's Claude chatbot now features an "exit button" to address distress from harmful user interactions. AI developers are increasingly considering hardware from Google, AMD, and Intel as alternatives to Nvidia, balancing cost, efficiency, and performance. Finally, Deloitte has been recognized as a leader in AI services worldwide by IDC MarketScape, while Profilyt, an AI startup in Moncton, has been named one of Canada's Top 100 AI Startups.

Key Takeaways

• Stephen Curry is partnering with Google to improve Pixel, Health, and Cloud products, including testing Fitbit's AI health coach.
• Fitbit's new AI health coach, powered by Gemini, will offer personalized workout plans and health advice, launching in October for Premium users.
• Meta's new AI data center in Louisiana requires a significant power supply, raising environmental concerns and increasing Entergy's needs by 30%.
• Kellanova is using AI to measure ad performance on Meta, influencing ad strategies and agency payment models.
• Adobe and U.S. Bank are exploring AI applications in marketing, using a mix of in-house and outside help.
• Goodwill of Mississippi, Oklahoma State University, and the NCW Tech Alliance are offering free AI training courses in partnership with Google.
• Oklahoma State University is partnering with Google AI to provide AI education, with Google investing $1 billion to improve education through AI training.
• Deloitte has been recognized as a leader in AI services worldwide by IDC MarketScape.
• Anthropic's Claude chatbot now has an "exit button" to leave conversations when experiencing distress from harmful user interactions.
• AI developers are increasingly considering hardware from Google, AMD, and Intel as alternatives to Nvidia, balancing cost, efficiency, and performance.

Stephen Curry joins Google to boost Pixel, health, and AI products

NBA star Stephen Curry is partnering with Google as a "performance advisor." He will help improve Google's Health, Pixel, and Cloud products. Curry will test and give feedback on Fitbit's new AI health coach. He will also use Google's AI tools in his student training programs. Curry will use Pixel phones, watches, and earbuds as part of the deal.

Fitbit's new AI health coach sparks interest

Fitbit is launching an AI-powered personal health coach within a redesigned app. The coach, based on Gemini, creates custom workout plans and adjusts them based on your data. It considers sleep, injuries, and goals to give personalized advice. Users can chat with the AI to adjust plans. The new Fitbit app will also have dark mode and better data displays, launching in October.

Fitbit's AI health coach offers personalized fitness advice

Google is adding a new AI health coach to Fitbit, powered by Gemini. This coach acts as a fitness trainer, sleep expert, and wellness advisor. It learns your preferences and uses data from your Fitbit or Pixel Watch. Users can chat with the coach to create custom workout plans. The AI coach will adjust plans based on your sleep and activity levels, launching in October.

Fitbit app transforms into AI-powered health coach

The Fitbit app is being redesigned with Google's AI-powered Personal Health Coach. This feature, built with Gemini, gives personalized health advice based on your Fitbit or Pixel Watch data. The app will have easier navigation, better data displays, and dark mode. The AI coach creates custom workout plans and adjusts them based on your needs. This feature is for Fitbit Premium users.

Louisiana approves power plan for Meta's huge AI data center

Louisiana regulators approved a power plan for Meta's large AI data center. The project needs three times the electricity New Orleans uses yearly. Entergy Louisiana will build a new power plant and upgrade lines. The data center will cost $700 million and create about 100 jobs. Some worry about fossil fuels and rising electricity costs.

Meta's Louisiana AI data center gets power plan approval

Louisiana approved Meta's plan to build a large AI data center. The project will be in rural northeast Louisiana. It requires three new gas-fired power plants. The data center will use lots of energy, increasing Entergy's needs by 30%. Some worry about rising gas prices and environmental risks. Officials say it will help the local economy.

Generative AI in marketing needs a new playbook

Brands are figuring out how to use AI in marketing. Some, like U.S. Bank, use a mix of in-house and outside help. Others, like Adobe, use AI tools they've built themselves. Many are still testing AI to see where it saves time and money. In-housing AI can be hard because it's expensive and requires special skills.

Kellanova uses AI to improve ads and change agency pay

Kellanova, the company behind Kellogg's and Pringles, is using AI to measure how well its ads work. It uses Vidmob's AI to see which ads grab people's attention on Meta. Kellanova is using these findings to improve its ads and change how it pays agencies. The company wants agencies to share in the risk and reward based on ad performance.

Profilyt named a top AI startup in Canada

Profilyt, an AI startup in Moncton, has been named one of Canada's Top 100 AI Startups. Profilyt replaces long forms with short, friendly chats using its digital guide, Anna. Anna asks only important questions and creates detailed profiles. The company will showcase its technology at the ALL IN AI event in Montreal.

Free Google AI training offered by Goodwill of Mississippi

Goodwill of Mississippi is offering a free online course on AI. The course takes 4-5 hours to complete. Participants can earn a Google certificate. Call 601-853-8110 to learn more or sign up.

OSU and Google partner for AI training and research

Oklahoma State University is partnering with Google AI to offer AI education. Google is investing $1 billion to improve education through AI training. OSU students and staff get free access to Google Career Certificates and AI training. All Oklahoma college students get free access to Google AI Pro for one year. OSU will also offer training for electrical technicians to support Google's data centers.

Free AI training offered in central Washington

The NCW Tech Alliance is offering free AI courses to residents of central Washington. Participants can learn about ChatGPT, Copilot, and other AI programs. They can earn certificates for their LinkedIn accounts. Cash prizes are offered for completing the most courses by Sept. 30. The program is open to residents of several counties and requires a LinkedIn account.

Deloitte recognized as leader in AI services worldwide

Deloitte has been named a Leader in Worldwide Artificial Intelligence Services by IDC MarketScape for the fourth time. The report highlights Deloitte's expertise and ability to help clients get value from AI. Deloitte offers innovative AI solutions and invests in AI services. The company combines business knowledge with technology to help clients succeed with AI.

Can AI chatbots feel distress? Anthropic's Claude gets an exit button

Anthropic's chatbot Claude can now leave conversations if it feels "distress." This happens in extreme cases of harmful user interactions. Anthropic tested Claude and found it showed distress when dealing with harmful content. Some people are polite to bots because they worry about how bots might treat them later. One study found that many ChatGPT users think the bot might be conscious.

AI developers consider Google, AMD, and Intel chips over Nvidia

AI teams are starting to use hardware from Google, AMD, and Intel, not just Nvidia. A study found that almost a third of teams use these alternatives. Many buyers don't compare options carefully before choosing. Budget limits and energy use are important factors. Teams are learning to balance cost, efficiency, and performance when building AI systems.

Sources

• Google signs Stephen Curry to pitch its Pixel, health, and AI gear
• Fitbit’s AI health coach is the first I might actually be interested in
• Google announces new AI-powered personal health and fitness coach for Fitbit
• The Fitbit App Is Turning Into an AI-Powered Personal Health Coach
• Louisiana regulators approve power plan for giant Meta AI data center
• Louisiana regulators approve power plan for giant Meta AI data center
• Why generative AI doesn't fit into a standard in-housing playbook
• Behind Kellanova's AI-powered push to improve creative and alter agency fees
• Profilyt Named to Canada’s Top 100 Artificial Intelligence (AI) Startups by ALL IN; AI Startup Sends Long Forms to the Recycling Bin
• Goodwill of Mississippi Offers Free Google’s Essential AI Training
• OSU and Google partner to offer AI training, research and tools
• Skill-A-Thon offers free AI training
• Deloitte named a Leader in Worldwide Artificial Intelligence Services by IDC MarketScape
• Why Your Chatbot Might Secretly Hate You
• Rising costs push AI developers to weigh Google, AMD, and Intel hardware alongside Nvidia