Google Gemini, OpenAI ChatGPT Power E-commerce, Nvidia Drives AI Hardware

Artificial intelligence continues to reshape various industries, from entertainment to automotive and e-commerce. In the automotive sector, General Motors is integrating Google's Gemini AI into its vehicles for a conversational assistant starting in 2026 and is developing advanced "eyes-off" autonomous driving capabilities. Netflix, meanwhile, is embracing AI across its operations, using it for enhanced recommendations, advertising, and even in content creation, such as de-aging actors for "Happy Gilmore 2," though CEO Ted Sarandos maintains AI will serve as a tool for human creativity rather than a replacement for artists like Taylor Swift. Salesforce CEO Marc Benioff echoes this sentiment, stating AI can assist sales professionals with data analysis and routine tasks but cannot replace the human element of relationship-building. In the realm of e-commerce, OpenAI is partnering with platforms like Walmart, Shopify, and Etsy to enable direct purchases through ChatGPT, aiming for a more seamless shopping experience. The burgeoning demand for AI is also driving significant growth in data center construction, which is leading to increased electricity costs for consumers. Technological advancements are addressing the power demands of AI hardware, with Nvidia promoting open-source rack architectures and companies developing new power conversion techniques using materials like gallium nitride (GaN) and silicon carbide (SiC) to boost efficiency and density. However, AI also presents new cybersecurity challenges, as attackers are using these tools for sophisticated "island hopping" attacks. Meanwhile, startups like Canary Technologies are leveraging AI to streamline hotel sales and event contract processes, automating workflows and speeding up deal closures.

Key Takeaways

  • General Motors is integrating Google's Gemini AI into vehicles for a conversational assistant starting in 2026 and developing advanced "eyes-off" autonomous driving.
  • Netflix sees AI as a tool to enhance recommendations, advertising, and content creation, but CEO Ted Sarandos believes it will support, not replace, human creativity.
  • Salesforce CEO Marc Benioff states AI can handle data analysis and routine tasks for sales professionals but cannot replace the empathy needed for building relationships.
  • OpenAI is partnering with Walmart, Shopify, and Etsy to enable direct purchases through ChatGPT, aiming to create a more seamless e-commerce experience.
  • The expansion of AI data centers is significantly increasing electricity prices for consumers due to rising energy demand.
  • Advancements in AI hardware are driving the need for new power solutions, with Nvidia promoting higher voltage systems and new materials like GaN and SiC being used for efficiency.
  • Cybersecurity experts warn that AI tools are being used in evolving "island hopping" attacks to embed attackers deeper into organizations' systems.
  • Canary Technologies has launched an AI-powered platform to help hotels automate and speed up sales and event contract processes.
  • Netflix is using AI for creative tasks, including de-aging actors for "Happy Gilmore 2" and exploring designs for "Billionaires' Bunker."
  • The increasing demand for AI computing is straining power grids and leading to concerns about overestimation of future electricity needs by tech companies.

Netflix CEO: AI won't replace human creativity like Taylor Swift's

Netflix co-CEO Ted Sarandos stated that AI-generated content is not a threat to the company's success. He believes AI can be a tool for artists but cannot replicate genuine creativity. Sarandos pointed to the enduring popularity of artists like Taylor Swift as proof that human talent remains essential. While AI might impact user-generated content, Netflix focuses on high-quality productions made by skilled artists. The company sees AI as a way to help creators tell stories more effectively.

Netflix embraces AI for recommendations, ads, and content creation

Netflix is fully investing in artificial intelligence, seeing it as a major opportunity to improve its services. The company plans to use AI to enhance viewer recommendations, its advertising business, and the creation of movies and TV shows. Netflix CEO Ted Sarandos emphasized that AI will help creative partners tell stories better and faster. Examples include using AI to de-age actors in "Happy Gilmore 2" and to explore designs for "Billionaires' Bunker." While acknowledging industry concerns about AI replacing jobs, Netflix believes AI will be a tool to support human creativity.

GM partners with Google for AI assistant and advanced self-driving tech

General Motors is integrating Google's Gemini AI into its vehicles, creating a conversational assistant for drivers starting in 2026. The company also announced a new hardware and software platform for the Escalade IQ in 2028, enabling advanced 'eyes-off' autonomous driving. GM CEO Mary Barra discussed these advancements alongside new ventures in home batteries and robotics. Despite market shifts affecting EV sales, GM remains committed to EVs as its long-term goal, adapting its strategy to meet customer needs for both electric and traditional vehicles.

AI data centers are driving up electricity costs for consumers

The growing demand for artificial intelligence is leading to a surge in data center construction, which is significantly increasing electricity prices for consumers. Rising energy costs are outpacing inflation due to factors like the end of pandemic-era price controls and increased costs for materials and fuel. The proliferation of AI data centers is driving up overall energy demand, straining power grids. There are concerns that tech companies may be overestimating their future electricity needs, potentially leading to the construction of infrastructure that consumers will ultimately pay for.

Salesforce CEO: AI can assist but not replace sales professionals

Salesforce CEO Marc Benioff believes that artificial intelligence cannot replace human sales staff, stressing the importance of personal connection in sales. He explained that while AI can handle tasks like data analysis and routine work, it lacks the empathy needed for building relationships and closing deals. Salesforce is incorporating AI into its Customer 360 platform to boost productivity. Benioff views AI as a tool to support sales teams, allowing them to focus on strategic selling and client relationships.

Canary Technologies uses AI to speed up hotel sales and event contracts

Canary Technologies has launched a new AI-powered platform to help hotels manage and close sales and event contracts more quickly. The Sales & Catering Payments Hub automates workflows, allowing hotel staff to finalize deals and collect payments efficiently through a digital dashboard. This system reduces payment processing costs and frees up sales teams to focus on generating business. Finance teams can settle payments more effectively, benefiting hotels that rely heavily on catering and events for revenue. The platform integrates with Canary's existing Guest Journey Platform and is available now.

New power tech boosts AI rack efficiency and density

Advancements in AI hardware are increasing power consumption and density in data centers, requiring new power solutions. Nvidia's open-source rack architectures are driving the adoption of higher voltage systems, such as 800V, to improve efficiency and performance. Companies like Power Integrations, Rohm, and Infineon Technologies are developing innovative power conversion techniques using materials like gallium nitride (GaN) and silicon carbide (SiC). These innovations aim to deliver more power per rack, supporting the growing demand for AI computing.

GM introduces advanced self-driving and Google AI for cars

General Motors is enhancing its vehicles with new technology, including 'eyes-off' autonomous driving capabilities and a conversational AI assistant powered by Google. These advancements were revealed following a strong earnings report. GM is also developing robotic 'cobots' to assist in future car assembly. The company is pushing forward with its tech initiatives, aiming to integrate sophisticated AI and autonomous driving features into its automotive lineup.

Unified Office to showcase EngageIQ AI platform for channel partners

Unified Office will demonstrate its EngageIQ AI platform for channel partners at the upcoming Channel Vendor Expo (CVxEXPO) in Las Vegas from October 24-26, 2025. The company recently won an AI Implementation award for EngageIQ, which helps Managed Service Providers (MSPs) improve customer communications and create new revenue streams. The platform uses AI to automate tasks, provide analytics, and personalize customer experiences. Attendees can visit Unified Office at booth #42 for live demonstrations and information on their partner program.

AI tools create new cyber threats through 'island hopping'

Cybersecurity expert Tom Kellermann warns that 'island hopping' attacks are evolving to include cloud, APIs, and AI tools, posing a new threat reality. Attackers are using AI to embed themselves deeper into organizations' systems to target customers and partners. Kellermann emphasizes the need for enhanced third-party risk management, including AI security assessments and updated agreements. He explains that AI itself can become a vector for these persistent supply chain attacks, requiring organizations to adapt their defenses.

AI's impact on shopper experience and e-commerce

Artificial intelligence is poised to revolutionize how people shop and buy goods online. OpenAI has partnered with major platforms like Walmart, Shopify, and Etsy, enabling direct purchases through ChatGPT. These integrations, powered by Stripe, aim to create a more seamless shopping experience. The rise of AI-powered commerce engines suggests a significant shift in the e-commerce landscape, driven by new technologies that enhance product discovery and purchasing.

Hollywood lawyer discusses AI's disruption and control challenges

Entertainment lawyer Linda Lichter acknowledges the significant disruptions facing Hollywood, including AI, consolidation, and economic uncertainty. She notes that while established professionals are doing well, those starting out face difficulties finding opportunities. Lichter expressed concern about controlling AI, even with agreements between actors and producers regarding image usage. She highlighted the need for business managers to help clients navigate financial stability amidst industry instability, ensuring they can survive between jobs and plan for the future.

Sources

NOTE:

This news brief was generated using AI technology (including, but not limited to, Google Gemini API, Llama, Grok, and Mistral) from aggregated news articles, with minimal to no human editing/review. It is provided for informational purposes only and may contain inaccuracies or biases. This is not financial, investment, or professional advice. If you have any questions or concerns, please verify all information with the linked original articles in the Sources section below.

AI Artificial Intelligence Netflix Creativity Taylor Swift Content Creation Recommendations Advertising General Motors Google Gemini AI Self-driving cars Autonomous driving Data Centers Electricity costs Energy demand Salesforce Sales professionals Customer Relationship Management Canary Technologies Hotel sales Event contracts AI hardware Data center efficiency Power technology Gallium Nitride (GaN) Silicon Carbide (SiC) Unified Office EngageIQ Channel partners Managed Service Providers (MSPs) Cybersecurity Island hopping attacks APIs Third-party risk management E-commerce Shopper experience OpenAI ChatGPT Walmart Shopify Etsy Stripe Hollywood Entertainment industry Image usage

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