Anthropic unveils Claude ads as OpenAI plans ChatGPT ads

Key Takeaways

• Anthropic and OpenAI are publicly clashing over Super Bowl LX advertising strategies, with Anthropic's Claude chatbot ads emphasizing no ads and OpenAI planning ChatGPT ads.
• The 2026 Super Bowl featured numerous AI-generated advertisements, with Artlist creating its commercial in five days for a few thousand dollars, and Meta also utilizing AI.
• OpenAI's new GPT-5.3-Codex model played a role in its own creation, marking a significant advancement in AI's ability to write code and perform professional tasks.
• Researchers developed a new psychological test to measure synthetic personality in LLMs, finding that models like PaLM and GPT can mimic and have their personality traits shaped.
• Gen Z expresses significant concern about AI's impact on job security, with 51% viewing it as the biggest threat, particularly as AI automates entry-level tasks.
• AI job listings reached a record high in December 2025, with over 1 in 25 postings mentioning AI, especially in data and analytics roles (45%).
• The Interactive Advertising Bureau (IAB) proposed the "AI Accountability for Publishers Act" to allow publishers to sue bot operators, including companies like Google, for "unjust enrichment" from scraping content.
• Elon Musk predicts that companies run purely by AI and robots will significantly outperform human-involved companies, foreseeing a rapid shift.
• The concept that "AI users will replace non-AI users" is gaining traction, demonstrated by hotels using "Agentic AI" to boost revenue and personalize offers, outperforming competitors.
• "Shadow AI" poses new security risks, with over 14,000 publicly accessible Ollama server instances highlighting the rapid deployment of AI tools without proper security oversight.

AI Giants Clash Over Super Bowl Ads

Rival AI companies Anthropic and OpenAI are feuding over Super Bowl LX ads. Anthropic's ads declare its Claude chatbot will not have advertisements, contrasting with OpenAI's plan for ads in ChatGPT. OpenAI CEO Sam Altman criticized Anthropic's ads as misleading and questioned their business model. Anthropic's CEO Dario Amodei stated their revenue comes from large business contracts and paid subscriptions. This public disagreement highlights different visions for AI's future and its regulation.

AI Generated Ads Dominate Super Bowl 2026

The 2026 Super Bowl features many advertisements created using artificial intelligence, marking a new era in advertising. Brands like Anthropic and Meta used AI for their commercials. Artlist, an AI platform, created its Super Bowl ad in just five days using its own tools, spending only a few thousand dollars. Vineet Mehra, CMO at Chime, believes AI will become a co-pilot for modern marketing, helping with real-time messaging and orchestrating experiences across channels. This trend shows AI is closer to transforming advertising.

Artlist AI Ad Creates Super Bowl Commercial

Artlist created a Super Bowl ad that showcases how it used AI to produce the commercial itself. The ad includes visual references to other major marketers, such as a scene alluding to Budweiser's 2026 Super Bowl spot. This unique approach highlights the growing trend of AI in advertising and its potential for creative production.

New Test Measures AI Chatbot Personalities

Researchers developed a new psychological test to measure synthetic personality in large language models, or LLMs. Co-first authors Gregory Serapio-Garc a and Mustafa Safdari led the study, published in Nature Machine. They found that LLMs can mimic human personality traits and their profiles can be shaped. This is important because 56% of American adults and many teens use AI tools, with ChatGPT being the most popular. The study evaluated 18 LLMs, including PaLM and GPT, using 11 personality-related tests.

New Test Measures AI Chatbot Personalities

Researchers developed a new psychological test to measure synthetic personality in large language models, or LLMs. Co-first authors Gregory Serapio-Garc a and Mustafa Safdari led the study, published in Nature Machine. They found that LLMs can mimic human personality traits and their profiles can be shaped. This is important because 56% of American adults and many teens use AI tools, with ChatGPT being the most popular. The study evaluated 18 LLMs, including PaLM and GPT, using 11 personality-related tests.

Gen Z Worries About AI Impact on Jobs

Gen Z's main concern about AI is its impact on their job security, not the technology itself. Data from iCIMS shows 51% of Gen Z believe AI poses the biggest threat to their jobs. Trent Cotton, Head of Talent Acquisition Insights at iCIMS, explains that AI automates repetitive entry-level tasks. This highlights the need to redesign these roles to focus on meaningful contributions and growth from day one. When augmented with AI, entry-level roles can deliver higher-value contributions much earlier.

NetOp AI Helps Networks Prepare for AI Growth

IT teams are quickly preparing their networks to support new AI initiatives. NetOp AI helps organizations assess and modernize their networks for large-scale AI deployments. Bibi Rosenbach, CEO of NetOp AI, emphasizes continuous infrastructure assessment, end-to-end visibility, and automation as key practices. NetOp AI uses AI-powered reporting to identify risks like outdated hardware and security vulnerabilities. It integrates with Cisco Networking APIs for seamless device discovery and data collection, supporting Cisco partners and managed service providers.

AI Job Listings Hit Record High

AI job listings reached a record high in December 2025, even as overall hiring is slowing down. New data from Indeed shows that over 1 in 25 job postings now mention AI, pushing Indeed's AI Tracker to 4.2%. This growth is especially strong in data and analytics roles, where nearly 45% of jobs mention AI. Marketing sees about 15% and HR about 9%. This raises a big question about whether AI roles can carry the labor market in 2026.

IAB Proposes AI Accountability Act for Publishers

The Interactive Advertising Bureau, or IAB, proposed a new law called the AI Accountability for Publishers Act. This act aims to stop AI bots from taking online content without permission and without paying. It would allow publishers to sue bot operators in federal court for "unjust enrichment" if they scrape content and profit from it. Violators could face triple damages if they fail to disclose bot identity or ignore robots.txt files. This act targets companies like Google, which some accuse of unfairly using web content to train AI models. The IAB has sent the draft legislation to Senate staff and key members in Congress.

Elon Musk Predicts AI Companies Will Win

Elon Musk believes that companies run purely by AI and robots will greatly outperform any companies that still use humans. He shared this idea on the Joe Rogan Experience podcast. Musk compared this to how computers replaced human "computers" who once did calculations in large buildings. He argues that having humans in the loop would make AI-driven companies less efficient. Musk predicts this shift will happen very quickly as AI capabilities advance.

OpenAI's GPT-5.3-Codex Helped Build Itself

OpenAI announced its new GPT-5.3-Codex model played a role in its own creation. This makes it the first OpenAI model instrumental in building itself. The news shows how advanced frontier AI models have become, especially in writing code. OpenAI states that GPT-5.3-Codex can now do almost anything developers and professionals do on a computer. OpenAI launched the GPT-5 series models on December 11.

AI Users Will Replace Non-AI Users

The article explains that AI will not directly replace people, but those who use AI will replace those who do not. In hotel sales, competitors are using "Agentic AI" to respond to requests and personalize offers much faster than humans. One resort saw a 34% jump in group revenue in six months by using AI to find event planning signals. Another hotel lost business because a competitor's AI analyzed client behavior during site visits to tailor proposals. A boutique hotel reactivated 28% of dormant accounts in 90 days by using AI to monitor client trigger events.

Shadow AI Poses New Security Risks

"Shadow AI" is emerging as a new security risk, similar to "Shadow IT" in the past. Over 14,000 Ollama server instances are publicly accessible, showing how quickly AI tools are deployed without security oversight. Developers are using local inference servers like Ollama, vLLM, and LiteLLM, creating security blind spots. These AI infrastructures behave differently from traditional IT assets, using non-standard ports and multiple API conventions. Security teams need to update threat models, extend port scanning for AI-specific services, and develop fingerprinting capabilities to identify what is running.

Sources

• Two of the biggest AI companies are feuding over a Super Bowl ad. It’s bigger than you think
• What Do The AI Super Bowl Ads Say About The State Of AI
• AI ad of the week: A Super Bowl ad about using AI to create a Super Bowl ad
• Do AI Chatbots Have Personalities?
• Do AI Chatbots Have Personalities?
• Gen Z’s Real Anxiety About AI Has Nothing to Do With Technology
• AI Readiness: Preparing Your Network for Scale Starting with AI Network Assessment Reporting by NetOp AI
• AI job listings surge to a record, even as broader hiring slows
• WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
• Companies That Are Only Robots And AI Will Vastly Outperform Any Companies With Humans: Elon Musk
• OpenAI: New coding model GPT-5.3-Codex helped build itself
• You Won't Be Replaced by AI but You'll Be Replaced by Someone Who Uses It
• Shadow AI is the new Shadow IT, and most security teams are flying blind