AI Industry: google and microsoft Moves

Recent developments highlight both the potential and challenges of AI across various sectors. YouTube is testing AI-driven video enhancements on Shorts, leading to creator concerns about unauthorized alterations to their content; creators like Rick Beato and Rhett Shull have voiced their concerns. Google has confirmed that they are using machine learning to reduce blur and noise. Meanwhile, at CyCon 2025, experts emphasized the necessity of legal reviews for AI in military applications to ensure compliance with international law. The U.S. military is also exploring the use of AI for propaganda purposes, aiming to influence foreign audiences, which raises ethical considerations. SoftBank Group's stock market success is linked to its AI investments, reflecting investor enthusiasm for AI growth. However, a Columbia Journalism Review study indicates that AI's performance in newsrooms is not consistently reliable, particularly in research and summarization tasks. In customer service, Microsoft, IBM, and Google are identified as leaders in utilizing AI to enhance support through chatbots and automation. The rise of AI search engines is changing how businesses reach customers, with zero-click results impacting website traffic. Handshake's CEO suggests AI can empower young workers, enabling them to accomplish more. The Cherokee Nation has implemented an AI policy to safeguard its language and culture, ensuring AI use aligns with their values. Finally, the effectiveness of AI personalization hinges on the quality and accuracy of the data it uses, emphasizing the importance of robust data platforms.

Key Takeaways

• YouTube is testing AI enhancements on Shorts, causing creator concerns about unauthorized video alterations.
• Google is using machine learning to reduce blur and noise in YouTube videos.
• CyCon 2025 highlighted the need for legal reviews of AI in military applications.
• The U.S. military aims to use AI for propaganda to influence foreign audiences.
• SoftBank's stock market success is driven by investments in AI.
• A Columbia Journalism Review study found AI's performance in newsrooms to be unreliable in research and summarization.
• Microsoft, IBM, and Google are leading in AI-driven customer service solutions.
• AI search engines are impacting business website traffic through zero-click results.
• Handshake's CEO believes AI can empower young workers by enhancing their productivity.
• The Cherokee Nation has adopted an AI policy to protect its language and culture.

YouTube secretly tests AI video changes upsetting creators

YouTube has been testing AI to enhance videos without telling creators. This test, which started in YouTube Shorts, caused strange effects like over-sharpening. YouTube's Rene Ritchie says it uses machine learning to reduce blur and noise. Some creators feel the AI changes alter their work without permission, risking their reputation. Google says they want feedback to improve the AI features, but creators want more transparency.

YouTube Shorts using AI or just upscaling videos

YouTube is testing a new feature on Shorts that enhances videos, and some creators think it's AI. YouTube's Rene Ritchie says it's machine learning like on smartphones, not generative AI. Creators like Rhett Shull noticed their videos looked different.

YouTube faces backlash for AI tweaks in Shorts videos

YouTube is testing AI-style video edits on Shorts, which is upsetting creators. YouTube says it's using machine learning to improve video quality. However, creators like Rick Beato and Rhett Shull say the changes alter their videos without consent. They worry viewers will think they used artificial filters themselves. YouTube confirmed the test but hasn't said if creators can opt out.

AI in military faces legal reviews at CyCon 2025

Experts at CyCon 2025 discussed legal reviews of AI in the military. States must check if new military AI follows international law. AI's wide range of uses means more laws apply. Legal reviews are key to ensuring AI is used lawfully in warfare. Openness about these reviews builds trust.

Pentagon wants AI for propaganda to sway foreign audiences

The U.S. military wants to use AI to create propaganda to influence people overseas. A document shows the military hopes to use machine learning to control narratives and suppress opposing views. The AI would help with information warfare. The military says it will follow rules to ensure human oversight and avoid targeting Americans. Experts warn AI could make propaganda more persuasive.

SoftBank invests in AI hoping for big returns

SoftBank Group is doing well in the stock market because of investments in AI. Investors are excited about SoftBank's future growth in AI. However, some people are worried about the company's increasing involvement in AI.

AI in newsrooms not living up to the hype

AI is changing the news industry, but its impact is unclear. A Columbia Journalism Review study tested AI's ability to help journalists. The study found AI can be an unreliable researcher and summarizer. The tools struggled with summarizing local government meetings and finding related papers for science reporting. The study suggests more careful testing of AI in specific work situations is needed.

AI personalization depends on good data

AI can personalize experiences, but it needs accurate data to work well. A strong data platform is key for AI to improve customer communication. Accuracy is important for both structured and unstructured data. AI can help manage data by flagging errors and optimizing product information. Using AI tools already in place is a good starting point.

Microsoft, IBM, Google lead in AI customer service

A new report says Microsoft, IBM, and Google are leading the way in AI for customer service. These companies use AI like chatbots to improve customer support. The report looks at 32 top companies using AI to make customer service better. AI helps companies automate tasks and make their support teams more productive. These AI tools offer personalized help and quick solutions to customer questions.

AI search changes how businesses reach customers

AI search engines are giving answers directly, reducing website traffic for businesses. Many people rely on these direct answers, called zero-click results. This means businesses are losing chances to connect with customers and sell products. To stay visible, businesses need to focus on AI-friendly strategies. They should create content that AI can easily understand and use to answer questions.

Cherokee Nation adopts AI policy to protect culture

The Cherokee Nation has signed its first AI policy to guide the use of artificial intelligence. The policy aims to protect the Cherokee language and culture while using AI to improve work. It allows AI for tasks like summarizing information and creating drafts, but requires Cherokee speakers to oversee AI use involving the Cherokee language. The policy also establishes a committee to ensure AI aligns with Cherokee values.

AI helps young workers succeed says Handshake CEO

The CEO of Handshake says AI could be good for young workers. He believes young people are comfortable with AI and can use it to their advantage. He says they can do the work of entire teams by using AI tools. Other tech leaders agree that young workers are well-positioned to adapt to AI in the workplace.

Sources

• YouTube secretly tested AI video enhancement without notifying creators
• Is YouTube’s Shorts experiment using AI or just upscaling?
• Creators slam YouTube for secret AI-style tweaks in Shorts videos
• CyCon 2025 Series – Legal Reviews of Military Artificial Intelligence Capabilities - Lieber Institute West Point
• Pentagon Document: U.S. Wants to “Suppress Dissenting Arguments” Using AI Propaganda
• SoftBank rides tech rally with AI investments, but will they pay off?
• The gap between AI hype and newsroom reality
• AI's personalization magic starts with the data you can’t see
• AI for Customer Service Company Evaluation Report 2025 | Microsoft, IBM, and Google Lead with Generative AI, Cloud Innovations, and Strategic Partnerships
• Why Zero-Click Search Is Forcing Businesses to Pivot
• CN signs first AI policy, vows to protect language, culture while exploring work efficiency
• AI could be the best thing to happen to young workers, says Handshake's CEO